Jewelry and Watch Brands Digital Media Efforts get Failing Grades

Brands held by public companies have a sigificant advantage online, arguably as a result of the emphasis placed on innovation, L2 says. Public comapnies not affilated with a larger organization demonstrated the biggest Digital IQ gains.

The world has largely turned to digital mediums for their consumer information, to purchase products and to share their thoughts about these products and

Jewelry and Watch Brands Digital Media Efforts get Failing Grades

Brands held by public companies have a sigificant advantage online, arguably as a result of the emphasis placed on innovation, L2 says. Public comapnies not affilated with a larger organization demonstrated the biggest Digital IQ gains.

The world has largely turned to digital mediums for their consumer information, to purchase products and to share their thoughts about these products and

Jewelry and Watch Brands Score Low on their Digital IQ

E-tailers and department stores lead the rankings and Jewelry & Watches and Accessory brands lag behind in their digital IQ.  Image source: Digital IQ Index: Specialty Retail, L2

E-tailers have the highest digital IQ, department stores saw the largest gain in their digital IQ during the past year and the digital IQ of home furnishings brands fell from the prior year. However, it is jewelry

Jewelry and Watch Brands Score Low on their Digital IQ

E-tailers and department stores lead the rankings and Jewelry & Watches and Accessory brands lag behind in their digital IQ.  Image source: Digital IQ Index: Specialty Retail, L2

E-tailers have the highest digital IQ, department stores saw the largest gain in their digital IQ during the past year and the digital IQ of home furnishings brands fell from the prior year. However, it is jewelry

Swarovski Teams with Chamilia for Personalized Bead Collection

Swarovski Blue Brown Bracelet

It’s not often that the famed crystal company Swarovski partners with others. In fact, the Austrian firm that uses its brand to produce everything from crystal keepsakes to resort spas may never have been in a joint collaboration before in its 116 year history. This has now changed.


Swarovski Pink Drop Chain
Swarovski says it understands that fashion savvy

Swarovski Teams with Chamilia for Personalized Bead Collection

Swarovski Blue Brown Bracelet

It’s not often that the famed crystal company Swarovski partners with others. In fact, the Austrian firm that uses its brand to produce everything from crystal keepsakes to resort spas may never have been in a joint collaboration before in its 116 year history. This has now changed.


Swarovski Pink Drop Chain
Swarovski says it understands that fashion savvy