De Beers Uses Augmented Reality to Promote Forevermark

De Beers is allowing people all over the world to “virtually try on” a new jewelry collection that features its Forevermark diamond brand.
The mining giant has turned to augmented reality (AR) to make this possible. AR is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input. In this case people using their computers

De Beers Uses Augmented Reality to Promote Forevermark

De Beers is allowing people all over the world to “virtually try on” a new jewelry collection that features its Forevermark diamond brand.
The mining giant has turned to augmented reality (AR) to make this possible. AR is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input. In this case people using their computers

The Oscars Red Carpet Jewelry Fashion

Amy Adams wins the “Red Carpet Bling” award wearing $1.35 million worth of emerald and diamond jewelry from Cartier, including a platinum and diamond emerald haute joaillerie secret watch bracelet worth $1.025 million. The bracelet features a 30.75 carat carved emerald and 575 diamonds (15.38 cts.). It’s matched with platinum and diamond ct. stud earrings worth $35,000.

An inability to sign

The Oscars Red Carpet Jewelry Fashion

Amy Adams wins the “Red Carpet Bling” award wearing $1.35 million worth of emerald and diamond jewelry from Cartier, including a platinum and diamond emerald haute joaillerie secret watch bracelet worth $1.025 million. The bracelet features a 30.75 carat carved emerald and 575 diamonds (15.38 cts.). It’s matched with platinum and diamond ct. stud earrings worth $35,000.

An inability to sign