De Beers Uses Augmented Reality to Promote Forevermark

De Beers is allowing people all over the world to “virtually try on” a new jewelry collection that features its Forevermark diamond brand.
The mining giant has turned to augmented reality (AR) to make this possible. AR is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input. In this case people using their computers