Blue Nile: ‘Man Up’ and Say ‘I Do’

Blue Nile is fed up with mamby pamby men who are afraid of commitment. To revive the chivalrous spirit of yesteryear, the online diamond and jewelry retailer, is throwing down the gauntlet, asking, “Are You Man Enough to Say ‘I Do’?” The man who tells the ultimate story of masculinity will receive the company's assistance to do the manliest thing of all: Step up, take a knee, and earn his place